52 min Documentary Film
The World of modeling stuns the eyes of girls
and women since time immemorial. The life of models seems glamorous:
international society, tremendous profits in a few hours of work, everlasting
beauty, shiny wardrobes in which a lot of money was invested, flights around
the Globe, staying in western cultural centers, pastimes and rest. Their world
seems the same in Hollywood programs in the television. But what is this world
really? How looks the life of a model and what is her way of life while the
majority of the models would never be international models?
film follows the preliminary attempts of teenage girls to try and enter this
luminous world. At the start of the film we get acquainted with several girls
that arrive to an interview in the 'Image' model agency. Betty, the manager of
the agency, receives them whole-heartedly, explains them what is expected of
them and how to behave in their first steps in this world. Some girls are
invited to participate in the competition 'the face of the 90th'. This
competition is organized by the newspaper Woman's World. It is on a national
scale competition that ends in a Hollywood style show. The young girls that do
not know how to walk on the stage and how to demonstrate security and beauty
in front of the camera lenses that examine every defect learn under a close
guidance the ABC of modeling. The camera is following their unripe exercises,
and the special relationships, which develop between them at the time of the
Figures from the world of modeling peek into
the film during the preparations to the competition. Fashion photographers,
'new models hunters' that arrive from United States and France and test the
candidacy in a critical eye, delegates of models and senior models. Those
figures are interviewed and they introduce a balance between the dream of the
young models and the reality, which is grayer.
most important event in the movie for the young girls is the competition.
Winning the title 'the face of the 90th ' will open for them not only the
possibilities of modeling inside the country but rather this is flight ticket
to participating in the international competition of 'the face of the 90th '
in United States.
In the theater hall in Jerusalem compete 20
participants. For them this is the gate to the glamorous life. The young girls
are very tense. They have to walk on the track, to ride on roller blades, to
model different clothes and to convince the judges that they have the
compatible beauty and character to become models. Anastasia, an immigrant from
Russia is selected in the first place, Brigit, an Arab girl, is her first
deputy and Isabelle, Polish Christian, is her second deputy.
the competition the camera visits the girls' homes and tries to absorb who are
the future models. The film follows the life of five young models: The three
winners of the competition (Anastasia, Brigit and Isabelle) naughty Avia, and
Ricky, the veteran amongst the participants, who is mature, clever and full of
to the interviews about their difficulties, wishes and life the camera escorts
them into scenes from their everyday lives. We get acquainted to the childish
characters of Avia and her girl friend Maskit. They walk in the market, cook,
make jokes, blab and giggle. Inside Avia's house we get acquainted to her
friend Ritchie, with whom she lives, who is a modern artist. While he explains
his drawings and his work the camera absorbs the ambience in their house.
travel together with a reporter from The Voice of the North to the house of
Brigit, 17, in her village in the Galilee. The camera follows the interview
that was made under traditional surveillance of her brothers. By the same
token we tour in her room in which there are dolls and posters as in the room
of every young girl. Her innocence and simplicity touches the reporter's heart
as well as that of the spectator.
here until the end of the film the real world of the models is exposed. The
dreams are tested in the reality difficulties. In the center stands Betty who
navigates her models to success. In a
conversation with Anastasia Betty explains her that she has to change her
habits, to eat less and even to inject silicone to her lips. Anastasia is
camera follows other real activity of the models. We attend a meeting to
request work at a clothes agency (Anastasia); Photographing clothes on the
seaside (Brigit); photographing a session for the cover of Woman World with
the three winners; photographing an advertisement to the film Four brides and
a Funeral, and another candid interview in the agency
with Maayan, an international model from the agency that 'jumped' to the
country from her house in Paris. The interview discovers their tentative world
and the feeling of helplessness against the ticking of the clock. The work is
hard and the praise is not so easy to achieve and for many models is simply
Gradually, until the end
of the film, the actual picture of the work of simple models is discovered,
while in the background there is the antithesis between reality and dream.